Marketing Coordinator

New York City, NY (Hybrid)

$27/hr – $28/hrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own integrated campaign execution and cross-functional coordination to engage policymakers and animal welfare professionals, with a focus on asset routing, vendor partnerships, and performance tracking across awareness initiatives.

  • Across integrated campaigns, track KPIs with analytics partners and report on performance insights.
  • Coordinate assets, approvals, vendors and brand activations to expand reach and engagement.
  • Support vendor invoicing, budgeting and campaign reporting to inform testing and optimization.

Job Description

Responsibilities

  • Integrated Planning and Campaign Support: Working closely with stakeholders across teams within the Communication and Development divisions, this position supports the development and execution of integrated campaigns that effectively engage key audiences across brand and audience-specific initiatives, including, but not limited to animal welfare professionals (B2B) and policymakers.
  • Assist with compiling campaign assets, messaging and routing materials for review and approval across multiple marketing campaigns
  • Coordinate day-to-day work with external vendors and partners to ensure deliverables are met
  • Assist in the development, execution and performance tracking of paid and pro bono media plans
  • Partner with creative and event teams to help develop brand activations that drive audience engagement and expand reach
  • Contribute to identifying and cultivating brand marketing partnerships that enhance visibility and impact
  • Collaborate with the corporate partnerships team to support marketing needs tied to development initiatives
  • Project Management: Coordinate project management across integrated campaigns and key initiatives using internal tools, processes and workflows
  • Organize and facilitate virtual and in-person team meetings, including scheduling, agenda development, notetaking and documentation of key takeaways across the marketing team
  • Provide stakeholders with clear updates on project status, milestones, timelines and performance insights

Requirements

  • Bachelor’s Degree in a Marketing or related field or equivalent experience required
  • Minimum of one year of relevant experience in marketing, communications, or a related field
  • Experience with integrated marketing campaigns and/or paid media planning and execution preferred
  • Proficient in project management tools is a plus (Asana, AirTable, Clickup, etc.)
  • Language: English (required)

Preferred

  • Experience with integrated marketing campaigns and/or paid media planning and execution preferred
  • Proficient in project management tools is a plus (Asana, AirTable, Clickup, etc.)

Benefits

  • Affordable health coverage, including medical, employer-paid dental, and optional vision coverage, as well as employer-paid life and long-term disability insurance.
  • Flexible time off that includes vacation time, sick and bereavement time, paid parental leave, company paid holidays, and 1 week of paid personal time that allows you even more flexibility to observe the days that mean the most to you.
  • Competitive financial incentives and retirement savings including a 401(k) plan with generous employer contributions — we match dollar for dollar up to 4% and provide an additional 4% contribution toward your future each year.
  • Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

ASPCA

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals. The organization’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in three key areas: protecting and rescuing animals from crisis, assisting animals in communities and advancing legal protection for animals.The ASPCA was founded by Henry Bergh in 1866 on the belief that animals are entitled to kind and respectful treatment at the hands of humans, and must be protected under the law. Headquartered in New York City, the ASPCA maintains a full-service animal hospital, spay/neuter clinic, rehabilitation center for canine victims of cruelty, kitten nursery and adoption facility. In addition, the ASPCA announced a groundbreaking anti-cruelty partnership with the New York Police Department in 2013, which has resulted in a record-breaking number of arrests and animals’ lives saved. The ASPCA also operates programs and services that extend nationwide, including a Field Investigation and Response team that rescues animal victims of natural and man-made disasters, a fully-subsidized spay/neuter clinic in Los Angeles, a Behavioral Rehabilitation Center for fearful, under-socialized dogs, and a 24-hour, 365-day Animal Poison Control Center that provides pet owners and veterinarians with live, on-call assistance related to toxic products and substances. In 2015, the ASPCA acquired Humane Alliance, the nation’s leading training and education organization focusing on high-quality, high-volume spay/neuter. The ASPCA is a privately funded 501(c)(3) not-for-profit organization supported by more than 2 million animal advocates across the country.

New York, New York, USA
1.4K employees (64 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$301.1K
Traffic Source Mix
Search
42.1%
Direct
40.7%
Referral
11.1%
Social
4.1%
Paid
1.8%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
54 (4% of company)
Median Career Experience
16 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$200K
Last Raise
Grant, 3 years ago