Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels, including social media, email, SEM (Search Engine Marketing), and paid search marketing initiatives.
• Manage website content using content management systems like WordPress, ensuring site updates are timely, accurate, and aligned with brand standards.
• Utilize SEO tools and CRM platform to perform keyword research to enhance organic search rankings and boost website traffic.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing techniques.
• Create engaging content for social media platforms, blogs, email newsletters, and advertising campaigns that resonate with target audiences.
• Monitor campaign performance using web analytics reporting tools such as Google Analytics and Google Tag Manager; analyze data to inform ongoing strategy adjustments.
• Coordinate with design teams to produce visually compelling graphics using Adobe Creative Suite and Adobe Photoshop for digital ads, social media posts, and website assets.
• Implement social media advertising campaigns on platforms like Facebook Advertising and LinkedIn Ads to increase brand awareness and lead generation.
• Conduct technical website management tasks including HTML, CSS, JavaScript modifications, and website management to improve user experience.
• Support e-commerce initiatives by integrating marketing automation tools and managing product listings to maximize sales conversions.

Requirements

• Proficiency with SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and SEM strategies for effective campaign setup and optimization.
• Strong knowledge of social media management platforms and advertising campaigns across Facebook Advertising, LinkedIn Ads, Twitter Ads, etc.
• Technical skills including HTML, CSS, JavaScript, SQL for website management and performance tracking.
• Expertise in content creation, copywriting, graphic design, and content management systems to produce compelling marketing materials.
• Experience with paid search marketing strategies aimed at increasing ROI through targeted advertising efforts.
• Familiarity with marketing automation platforms for nurturing leads through email marketing campaigns.
• Ability to analyze web analytics data to generate insightful reports on campaign performance and user behavior trends.
• Knowledge of B2B (business-to-business) marketing principles for developing effective outreach strategies.
• Hours range from 2 to 10 hours depending on event schedule

Preferred

• Experience with paid search marketing strategies aimed at increasing ROI through targeted advertising efforts
• Familiarity with marketing automation platforms for nurturing leads through email marketing campaigns
• Knowledge of B2B (business-to-business) marketing principles for developing effective outreach strategies
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment

Benefits

• Flexible schedule