Marketing Coordinator

Responsibilities

• Develop and implement comprehensive digital marketing strategies, including paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and social media channels.
• Manage website content using Content Management Systems (CMS) like WordPress, ensuring updates are timely, accurate, and optimized for SEO using tools like SEO tools and keyword research.
• Design engaging visual content utilizing Adobe Creative Suite applications such as Photoshop and other graphic design tools to support marketing campaigns.
• Conduct SEO audits and utilize SEO tools to improve organic search rankings through on-page optimization, backlink strategies, and technical SEO enhancements.
• Set up, monitor, and optimize digital campaigns using Google Analytics, Google Tag Manager, and other web analytics reporting tools to track performance metrics and improve ROI.
• Coordinate email marketing initiatives by creating targeted campaigns that nurture leads and engage customers through marketing automation platforms.
• Collaborate with cross-functional teams to ensure consistency in branding, messaging, and content across all digital channels including social media marketing and web analytics.

Requirements

• Proficiency with SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and web analytics reporting for data-driven decision making.
• Strong knowledge of digital marketing channels including SEM (Search Engine Marketing), paid search marketing, social media advertising campaigns, and performance marketing.
• Experience with website management using WordPress or similar content management systems; familiarity with HTML, CSS, and basic website coding is a plus.
• Skilled in content creation—writing compelling copy, designing graphics with Adobe Photoshop or Adobe Creative Suite—and managing multiple social media platforms effectively.
• Ability to analyze campaign performance data to optimize conversion rates through conversion optimization techniques.
• Knowledge of email marketing strategies, automation tools, and campaign setup to maximize engagement.
• Technical proficiency in website management tools such as Google Analytics and Google Tag Manager for tracking user behavior and campaign effectiveness.