Responsibilities

• Marketing & Brand: Deeply understand the ASAP brand and ensure ASAP communications consistently reflect the company's voice, mission, values, and visual identity.
• Support the development and execution of strategic marketing plans and campaigns.
• Help translate both B2C and B2B business goals into clear, engaging marketing communications.
• Support marketing initiatives across ASAP's business segments, including B2C (consumer/direct contract), B2B (contracted) and Provider (SAP network).
• Maintain and update marketing materials to ensure information, branding, products, services, and messaging remain current and click-worthy.
• Research industry trends, marketing trends, and competitor activity and present opportunities to supervisors and leadership regarding how ASAP can remain an industry leader.
• Monitor competitor marketing, advertising, messaging, and promotional strategies.
• Assist with special marketing initiatives, campaigns, and company growth projects.
• Content & Communications: Write, edit, and proofread marketing and business communications.
• Create content for: Email campaigns/newsletters, Social media, Digital campaigns, Sales collateral, Internal communications

Requirements

• Minimum 2-3 years’ experience with proven track record of developing and executing successful marketing communications materials. Background in digital marketing strategy and platforms.
• Bachelor’s Degree in Communications, Marketing, English, Journalism, or related field or equivalent, preferred.
• Exceptional written and verbal communication skills.
• Organization is important as we work with multiple internal and external clients and partners.
• Detail oriented, organizational and time management skills to maintain and complete multiple priorities simultaneously, within designated deadlines.
• Ability to distill key elements to effectively communicate marketing goals.
• Able and willing to work in a fast-paced work environment.
• Problem solving and decision-making skills to identify and prioritize projects and solve problems both collaboratively and independently.
• Proficient in using Adobe Suite (InDesign and Illustrator), (Not a full-time graphic design position), Microsoft Suite (PowerPoint, One Note and Excel) Constant Contact, WordPress, Hootsuite, Canva and other Content Management Systems.
• A strong online portfolio with marketing collateral/creative samples.