Marketing Coordinator

Responsibilities

• Social Media and Content Creation: Manage our social media presence, including content planning, creation, scheduling, publishing, and audience engagement across relevant platforms.
• Create graphics, short-form videos, promotional materials, and educational content that showcase our services, employees, company culture, and customer success stories.
• Maintain a content calendar aligned with seasonal promotions, business priorities, and community events while ensuring consistent brand messaging.
• Digital Advertising and Marketing Campaigns: Create, coordinate, and monitor Google Ads, Meta Ads, email marketing, and promotional campaigns to support lead generation, customer retention, and business growth.
• Collaborate with the digital operations team on Search Engine Optimization (SEO), Answer Engine Optimization (AEO), website content, landing pages, and other digital marketing initiatives.
• Monitor campaign performance, advertising spend, and lead generation, using results to recommend improvements.
• Field Content and Local Marketing: Visit customer properties and job sites as needed to capture photos, videos, before-and-after projects, and customer testimonials, coordinating with technicians and obtaining appropriate permissions.
• Coordinate local marketing initiatives, including community events, sponsorships, partnerships, and promotional activities throughout our Maryland service area.
• Attend company events and help develop marketing materials that strengthen our visibility and reputation in the community.
• Marketing Analytics and Reporting: Track and report on marketing performance, including campaign results, social media engagement, advertising spend, website traffic, and lead generation.

Requirements

• 3+ years of experience in marketing, digital marketing, social media management, communications, or a related field.
• Basic graphic design and video editing skills using Canva, Adobe, Photoshop, etc.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Strong attention to detail and an ability to maintain consistent brand messaging.
• Experience in trade industry and using ServiceTitan is a plus.
• Ability to Commute: Rosedale, MD 21237 (Required)

Preferred

• 3+ years of experience in marketing, digital marketing, social media management, communications, or a related field.
• Experience in trade industry and using ServiceTitan is a plus.
• Marketing: 2 years (Preferred)

Benefits

• Employer paid medical, dental, vision,life, short-term, and long-term disability.
• 3.5% 401(k) employer contribution.
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance