Responsibilities

• Provides compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions.
• Formulates innovative marketing strategies among target accounts.
• Provides high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.
• Provides data/insights/profiles utilizing various market research tools such as MRI, Media Radar, and Nielsen
• Provides actionable recommendations based on strategic marketing research & customer insight.
• Presents marketing concepts to clients in conjunction with sales team.
• Provides client, category, and industry research and insights.
• Develops marketing strategies and generates marketing collateral to drive revenue into our portfolio 100+ private jet terminals.
• Develops branded collateral materials, supplies airport information and provides general support for our airport/roadside programmatic team.
• Assists with organizing, updating, and archiving a large library of marketing content & visual assets through content management software on an on-going basis.

Requirements

• Education Bachelor’s degree preferred, or equivalent combination of education, training, experience, or military experience.
• Work Experience 2+ years of experience in marketing and/or advertising with increasing levels of responsibility.
• Skills Working knowledge of programs including but not limited to; Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Excel and DropBox.
• Experience with 3rd party research platforms such as Scarborough, ForwardKeys and Nielsen preferred but willing to train the right candidate.
• A passion for, and understanding of advertising research, insights, trends and applicable uses of marketing tools.
• An understanding of Out-of-Home advertising products and categories
• Experience in, or understanding of CMS including Widen Digital Asset Management platforms beneficial but not required.
• Strong verbal, written and presentation skills with an emphasis on detail.
• Proven ability to work as an individual and group contributor.
• Strong interpersonal and communication skills and ability to promote a positive work environment.