Marketing Coordinator

Responsibilities

• Alliance and partner marketing - Support execution of joint marketing plans and partner programs for Accordion alliance partners; maintain project trackers, join regular check-ins, and coordinate across partner and internal teams
• - Manage partner event logistics from start to finish, including sales enablement, venue selection, budgets, invitations, landing pages, registration and attendee lists, onsite coordination (as needed), social content, and post-event follow-up and reporting
• - Own the alliance marketing calendar, including holds and scheduling across the partner and events calendar, so conflicts surface early
• - Coordinate swag sourcing, ordering, inventory, and allocation across events and the alliance ecosystem
• - Draft partner-facing and event-facing materials, including PowerPoint decks, one-pagers, business development toolkits, and campaign copy
• - Support the building of reports on alliance marketing efforts for leadership
• - Track alliance marketing budgets, invoices, and vendor paperwork
• Digital marketing - Manage external email sends, from broad Accordion communications to targeted invitations for individual alliance partners
• - Analyze paid media performance across LinkedIn and Google Ads, and emerging AI-driven ad and search platforms; use generative AI tools to build monthly and real-time reports that support timely adjustments and pivots
• - Support website maintenance and updates when quick turnaround is required, coordinating with our web developer and designers

Requirements

• Minimum of 1–3 years of experience in marketing, events, communications, or a related role; must have at least 1 year of full-time experience post-grad, with a graduation date of May/June 2025 or earlier
• Technology literate or technology curious, with a track record of learning new platforms quickly and genuine interest in how marketing technology, CRM, and AI tools fit together
• Strong analytical skills, with working proficiency in Excel and the ability to organize, analyze, and interpret data to support reporting, decision-making, and campaign performance tracking
• Comfort using generative AI tools to work more efficiently, including research, drafting, analysis, reporting, and day-to-day workflow automation
• Strong writing skills, including the ability to write in someone else's voice, take editorial feedback, and follow house style
• Proficiency in PowerPoint and strong visual communication skills
• Highly organized and proactive, with the ability to manage multiple projects, deadlines, and priorities; familiarity with project management tools is helpful
• Strong attention to detail, with the ability to gather input from key stakeholders and translate ideas into polished, high-quality materials
• Polished, professional communication, with the confidence to work cross-functionally and interact with senior leaders, external partners, and vendors
• Good judgment and discretion with confidential client and partner information, and comfort working within legal and brand review processes

Preferred

• Hands-on experience with HubSpot, Wordpress, and Google analytics
• Familiarity with LinkedIn Ads and/or Google Ads
• Experience with Canva and/or Adobe Creative Suite
• Experience supporting or coordinating marketing initiatives such as content development, events, campaigns, or business development materials
• Interest in B2B, financial services, professional services, or private equity