Director of Marketing

Responsibilities

• Develop and execute integrated marketing plans that build brand awareness, drive customer acquisition, and support our product-led growth strategy
• Identify, test, and optimize digital and traditional channels, including paid search, social advertising, industry publications, and email
• Partner with Product Marketing to turn positioning into campaigns and test messaging for our ideal customer profiles
• Build lifecycle programs that move customers through acquisition, onboarding, engagement, conversion, and retention
• Create dashboards and reporting frameworks to track channel performance, acquisition costs, conversion funnels, and marketing ROI
• Lead events and industry marketing, including conferences, sponsorships, and webinars, in partnership with our parent company’s events team
• Collaborate with leadership and partners on joint marketing initiatives that expand our reach in the legal industry
• Manage marketing budgets, select and manage agencies, and recruit and lead a high-performing team as we scale
• Foster a culture of continuous testing, using customer insights and data to decide where to invest and what to change

Requirements

• Significant marketing experience, ideally in high-growth SaaS, technology, or product-led businesses, with success executing integrated marketing programs
• A builder’s mentality, comfortable where processes, teams, and playbooks are still being created
• Strong digital marketing expertise, including paid acquisition, campaign management, funnel optimization, and marketing automation
• Analytical mindset with the ability to build and interpret dashboards, understand customer cohorts, and evaluate attribution
• Experience with product-led growth and customer lifecycle marketing
• Excellent communication and storytelling skills, with compelling messaging for distinct customer segments
• Experience managing marketing budgets, agencies, external partners, and cross-functional initiatives
• Leadership skills to recruit, mentor, and grow a team, plus willingness to personally execute when needed
• Comfort with ambiguity, moving quickly, and taking ownership of outcomes

Preferred

• Experience launching a new product or brand in a new market
• Background in legal tech, professional services, or marketing to legal professionals
• Experience with legal industry events, associations, or sponsorships
• Experience working with global or parent company marketing teams

Benefits

• 💵 Competitive Salary
• 💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
• 🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
• 👪 Parental leave
• 🥡 Office lunch and loads of snacks
• 🧢 And of course...the SWAG!