Responsibilities

• The primary responsibility of the Marketing Coordinator is to research, develop and implement the annual integrated marketing and communications plan to support the business objectives for Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach. The plan(s) should include objectives(s), strategies and tactics for each of the hotel's market segments.
• Act as the lead expert, manager and facilitator for strategies, as well as the support resource for technical implementation of internet initiatives for the hotel.
• Design and execute organic posts/campaigns to drive traffic to Hyatt Regency Long Beach and Hyatt Centric The Pike Long Beach.
• Manage Facebook, Twitter, Instagram, LinkedIn and all targeted social media channels through social media monitoring platforms.
• Plan media strategy calendar for the hotel, to include food & beverage establishments.
• Act as internal consultant to promote knowledge, provide insight and act as a resource on related new media trends.
• Learning the Regency and Centric brands and understanding the voice to each brand
• Identify revenue or partnership opportunities on social media or third party websites.
• Partner with Visit Long Beach and collaborate on events taking place in the city and promoting it on social channels/Hyatt.com
• Monthly social media plan outlined prior

Requirements

• A true desire to satisfy the needs of others in a fast paced environment
• Refined verbal and written communication skills
• Proficient knowledge of computer applications
• Strong analytical, organizational and interpersonal skills

Preferred

• Creativity is key in this role