Marketing Content Writer-Commercial & Investment Bank

Responsibilities

• Supporting stakeholders in defining a strategic agenda of content topics that align with the business goals and objectives
• Pitch, draft and publish research content that transform dense reports and white papers into digital-friendly formats
• Writing, editing and publishing multiple formats from long to short form in a deadline-driven environment
• Using SEO best practices to generate organic traffic to jpmorgan.com
• Helping to analyze and interpret content marketing metrics (i.e. time spent on page, unique visitors) to optimize existing content and drive insights for future projects
• Managing content approvals process with business stakeholders, Legal and Compliance, Creative teams, etc.
• Pitching, producing and distributing various content types including short and long-form articles and related email, and social media posts with target audience in mind
• Staying up to date on financial news and global affairs and perform research on various topics to write timely, relevant articles
• Maintain a deep understanding of content developed by teams across J.P. Morgan, including outside the CIB, to ensure narrative consistency for target audiences
• Own KPI tracking and progress monitoring for assigned content workstreams, and report performance results to content & business stakeholders

Requirements

• BA in journalism, communications, English or related field preferred
• 5+ years' experience editing, proofreading and writing articles; superior writing skills in English
• Ability to build and maintain strong working relationships across the business, marketing colleagues and leadership
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Demonstrated ability to work with visual designers, developers and videographers
• Understanding of tone and voice and how to adapt both for various digital channels including social media, web and email, as well traditional channels
• Strong storytelling skills; capable of transforming complex financial concepts into engaging, relevant content
• Comfort working under tight deadlines and ability to work on multiple high-priority pieces simultaneously
• Flawless accuracy in terms of grammar and information; meticulous attention to detail
• Enthusiastic self-starter with a desire to excel

Preferred

• Experience with content management tools preferred
• Experience with AEO, SEO and GEO, and ability to apply best practices to content ideation, drafting and optimization
• Experience creating, delivering and evaluating multi-channel content strategies a plus
• Hands-on experience with content management systems and analytics dashboards
• Detail-oriented and highly organized with the ability to manage multiple project deadlines simultaneously and flexibility to prioritize and reprioritize projects based on evolving business needs
• Experience writing for a B2B audience preferred
• Sample work must be provided.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.