Responsibilities

• The Marketing Content Strategist will serve as the central content architect, partnering with executives, faculty, students, and partners to ensure a consistent, powerful voice across all owned, earned, and emerging channels.
• Develop and own the national content strategy, editorial calendar, and governance to support brand growth and enrollment objectives
• Architect content journeys that effectively move target audiences from discovery to conversion across all digital channels.
• Continuously leverage SEO, AI-driven discovery (AEO, GEO), and performance data to inform and optimize the content strategy.
• Research, write, edit, and produce high-impact content—including thought leadership, articles, video scripts, and demand-generation assets—that establishes credibility and drives action.
• Translate complex topics from academia, healthcare trends, and workforce needs into compelling, audience-centric narratives.
• Serve as the primary editor, ensuring all content maintains a consistent brand voice, message integrity, and high editorial standards.
• Partner with executive leadership, academic teams, and institutional stakeholders to source insights and co-create authentic stories.
• Collaborate with students, alumni, and employer partners to develop testimonial and success story content.
• Work closely with marketing, digital, and creative teams, and manage external agencies to ensure integrated planning and execution.
• Manage the content distribution and amplification strategy across owned, earned, and emerging channels.
• Monitor, analyze, and report on content performance metrics, using insights to demonstrate ROI and guide future initiatives.
• This role requires periodic travel to attend and represent Pima Medical Institute at national conventions, company-sponsored events, and for on-campus collaboration
• Additional job-related duties and responsibilities may be assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field from an accredited higher education institution
• Possess 5+ years of progressive experience in content marketing, editorial leadership, or strategic communications
• Demonstrate exceptional writing, editing, and storytelling proficiency across diverse formats, from long-form narratives to concise digital content
• Apply a strong working knowledge of SEO principles, content performance analytics, and AI-influenced search dynamics to inform strategy
• Exhibit a proven ability to manage multiple complex projects and diverse stakeholders within a fast-paced, deadline-driven environment
• Have experience successfully collaborating with external agencies and leading cross-functional internal teams to achieve shared content goals
• An equivalent combination of relevant education, training, and professional experience that demonstrates the required skills and competencies will be considered

Benefits

• Comprehensive Health Coverage: Medical PPO or two HDHP plans with HSA options, plus Dental and Vision plans
• Secure Your Future: Take advantage of our 401(k) plan and Employee Stock Ownership Plan (ESOP)
• Income Protection: Enjoy peace of mind with Short- and Long-term Disability coverage and Basic Life Insurance
• Flexible Spending Options: Access both Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for greater financial flexibility
• Support for You and Your Family : Benefit from our Employee Assistance Program (EAP) to address life’s challenges
• Time to Recharge: Receive Paid Time Off (PTO) and Holiday Pay to balance work and life
• Invest in Your Future: Unlock opportunities with Tuition Reimbursement and a commitment to your professional development
• Wellness Matters: Participate in our Health & Wellness Program to nurture your physical and mental health