Marketing Content Strategist | Hybrid

Mesa, AZ (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and storytelling to grow PMI's brand and enrollment.

  • Develop and own the national content strategy, editorial calendar, and governance.
  • Must-have: 5+ years in content marketing or editorial leadership.
  • Standout: Collaboration with executives, campuses, and external agencies.

Job Description

Responsibilities

  • Develop and own the national content strategy, editorial calendar, and governance.
  • Architect content journeys that move audiences from discovery to conversion across digital channels.
  • Monitor, analyze, and report on content performance metrics to guide initiatives.

Requirements

  • Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of progressive experience in content marketing, editorial leadership, or strategic communications.
  • Exceptional writing, editing, and storytelling proficiency across diverse formats.
Pima Medical Institute logo

Pima Medical Institute

Pima Medical Institute has become a trusted provider of quality education in the western United States. Our students are respected as some of the most qualified professionals in their fields, and are often employed at preferred hospitals, clinics and facilities in their communities.We encourage you to become part of the Pima Medical Institute community, where you can realize your dream of being a healthcare professional or a valued employee with our company.Pima Medical Institute is a post-secondary school with 17 campuses in 8 states plus a growing online program. It offers certificates and associate degrees in the allied health field along with online associate and bachelor's degree completion programs. For more information, please visit pmi.edu.

Founded in 1972
Tucson, Arizona, USA
2.2K employees (21 in marketing)

Traffic Signals

Monthly Visitors
414.6K
Monthly Google Ads Budget
$536.6K
Traffic Source Mix
Search
32.3%
Direct
62.5%
Referral
3.7%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
18 (1% of company)