Responsibilities

• Monitor financial services content trends and market practices to provide informed recommendations on content strategy and optimize the content mix aligned with the Bank’s brand and target audiences.
• Evaluate existing content practices and contribute to enhancements in quality, governance, and approval of workflows to improve execution efficiency.
• Develop and execute targeted content across key channels—including paid media, email, and social media—to support marketing and business objectives.
• Partner with the Deputy Head of Marketing & Creative Strategy Officer and agency teams to support campaign strategy and execution through effective content and creative deliverables.
• Assist in planning, monitoring, and managing the annual marketing content budget.
• Leverage AI-enabled tools to enhance content development processes, improve speed to market, and support overall marketing performance.
• Collaborate with vendors and agency partners to implement AI-supported content initiatives that strengthen visibility across search and emerging digital platforms.
• Support the evaluation and onboarding of vendors and partnerships to advance content capabilities and expand brand reach.
• Coordinate with internal stakeholders to ensure content is consistent, on-brand, and aligned with business priorities and audience needs.
• Maintain and continuously improve a centralized content library to support scalability and efficient reuse of materials.

Requirements

• Bachelor’s degree in design, marketing, or a related field required; advanced certifications or continuing education in relevant disciplines preferred.
• 4-6 years of progressive experience in content strategy and design, including demonstrated impact within complex or regulated environments; financial services experience strongly preferred.
• Advanced expertise in marketing and design platforms, including Adobe, Figma, and Hootsuite, with the ability to shape platform strategy, governance, and enterprise adoption.
• Strong written and verbal communication skills, with a proven ability to influence senior stakeholders, drive cross-functional alignment, and support executive-level decision-making.
• Demonstrated ability to operate with a high degree of autonomy in a fast-paced environment while leading strategic initiatives aligned with broader organizational priorities.
• Proven leadership capability, including experience mentoring and developing talent, fostering collaboration, and contributing to a high-performance, results-driven team environment.