Marketing Content Specialist

Responsibilities

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. and European audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on successful campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Requirements

• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Experience with CRM, marketing automation, content management, and sales enablement platforms such as HubSpot Sales Hub.
• Excellent writing, editing, SEO, project management, and calendar management skills.
• Ability to translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging.
• Strong understanding of B2B customer journeys with ability to create content for different buyer groups and sales stages.
• Credit and criminal background verification required on all applicants.

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred.
• Basic understanding of GRC, compliance, or risk management preferred.