Responsibilities

• Collaborate with the founder to craft engaging, high-value content tailored for their LinkedIn profile.
• Develop and execute a robust posting strategy to establish Motion Tactic as an industry thought leader.
• Stay ahead of industry trends to ensure content remains innovative and relevant to promote our agency’s expertise.
• Develop and execute strategies to grow subscriptions to Motion Tactic’s newsletter.
• Write and curate compelling, audience-centric content that showcases our agency’s insights, expertise, and success stories.
• Use analytics tools to monitor performance, draw insights, and optimize content.
• Lead primary research initiatives to produce actionable insights tailored to Motion Tactic’s Ideal Customer Profile (ICP).
• Translate complex findings into clear, compelling narratives to position our agency as a leader in the B2B website design, development, and SEO space.
• Ensure alignment of research efforts with broader agency marketing objectives.
• Collaborate on select client projects that align with your skill set and expertise.

Requirements

• Minimum 3–5 years of experience in marketing, copywriting, or content creation in a professional setting.
• Proven expertise in writing and editing for B2B professional audiences, with a focus on brand marketing and thought leadership.
• Ability to strategize and execute independently while collaborating with cross-functional teams.
• Advanced knowledge of LinkedIn as a professional content platform, with a portfolio showcasing agency-focused marketing.
• Experience with newsletter platforms and performance analytics tools.
• Background or interest in primary research methodologies and their application in marketing.

Preferred

• Experience in a creative agency or fast-paced, high-performance environment.
• Demonstrated ability to manage multiple projects, set priorities, and meet deadlines under minimal supervision.