Marketing Content Specialist

USA (Remote)

$80K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end content engine for a B2B SaaS product, translating complex concepts into customer-focused messaging while coordinating with Sales, Product, and SMEs to produce blogs, case studies, decks, and campaigns across the buyer journey.

Lead content strategy and AI-assisted research
Ensure brand voice, accuracy, and quality across formats

Job Description

Responsibilities

Create blogs, articles, whitepapers, case studies, website copy, landing pages, email campaign copy, newsletters, social posts, and video scripts.
Translate technical concepts into compelling, customer-focused messaging.
Ensure consistency of brand voice across all content.
Develop one-pagers, case studies, presentation decks, battle cards, solution briefs, customer stories, and email templates.
Partner with Sales to create content that supports the buyer journey.
Research market trends, competitors, and customer pain points.
Partner with subject matter experts to create thought leadership content.
Use AI tools such as ChatGPT, Claude, Gemini, or similar to accelerate content creation and research.
Ensure AI-generated content remains accurate, original, and aligned with brand voice.
Create simple graphics using Canva, Adobe Creative Suite, Figma, or similar tools.

Requirements

3–5 years of Content Marketing, Marketing Communications, Copywriting, or related experience.
Experience in a B2B SaaS environment.
Excellent written and verbal communication skills.
Exceptional attention to detail and proofreading.
Experience creating blogs, web copy, sales enablement materials, and marketing content.
Strong market research and competitive analysis skills.
Experience using AI tools in content workflows and research.
Basic graphic design experience (Canva, Adobe Creative Suite, Figma, or similar).
Knowledge of SEO best practices.
Strong organizational and project management skills.

Preferred

Experience supporting technical or software products.
Cross-functional collaboration with Product, Sales, and Customer Success.
Copywriting and storytelling
Content strategy
Market research
Sales enablement content
Attention to detail
Project management
AI tool proficiency
Basic graphic design

Benefits

Remote-first culture; work from anywhere in the US.
Opportunity to shape content strategy for a growing SaaS organization.
Profitable, self funded and stable organization.
Work with modern AI technologies.

KipTraq.com

KipTraq is a mobile data collection platform that helps businesses collect data on their mobile devices and report on that data via the cloud. KipTraq is flexible enough to give users full control on what data their employees capture, and our best-in-class reporting/BI tools help create meaningful insight based on that data. Our platform is affordable, and our customers quickly see a quantifiable return on investment. Any information captured with pen and paper or Excel can be done quicker and with more accountability by using KipTraq.

Founded in 2015

Salinas, California, USA

5 employees (2 in marketing)

www.kiptraq.com