Marketing Content Specialist at Darwill | Chicago, IL | $58K/yr – $73K/yr

Marketing Content Specialist

Chicago, IL (Hybrid)

$58K/yr – $73K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the content engine for a B2B marketing program, coordinating social, blog, and collateral to support paid campaigns and brand visibility.

Manage social calendar, post scheduling, and community engagement to grow brand reach.
Generate blog topics, write SEO-friendly posts, optimize with graphics and internal links, and publish monthly.
Collaborate with Creative on graphics and assist with paid campaigns, landing pages, and funnel content while upholding brand standards.

Job Description

Responsibilities

Maintains a strategic social media content calendar, including caption and post scheduling.
Collaborate closely with the Creative team to brief on social graphics; ability to create simple designs in Adobe Express when needed.
Research trends and propose new strategies to support Darwill’s marketing initiatives and expand brand visibility.
Monitor social channels, respond to comments and messages, and engage with prospects and relevant industry accounts to strengthen community engagement.
Generate blog topics aligned with industry trends, marketing news, and Darwill’s service offerings.
Write clear, compelling, SEO-optimized blog content that educates and engages target audiences.
Optimize blogs with graphics and internal linking and manage monthly blog publishing.
Uphold and reinforce brand standards across all internal and external content.
Write and edit a variety of marketing materials, including sell sheets, newsletters, pitch decks, and ad hoc requests.
Knowledge of digital marketing best practices to assist the Senior Marketing Strategist in developing content for paid campaigns, landing pages, and funnel-based initiatives.

Requirements

Bachelor’s Degree in Marketing, Advertising, or related field
Experience creating marketing content for B2B (business-to-business) audiences.
3+ years’ experience in an advertising and/or marketing role with a focus on content and social media strategy
Excellent written and verbal communication skills
Strong attention to detail, problem-solving abilities, and strategic thinking
Juggles multiple projects and tasks seamlessly, while prioritizing tasks and meeting deadlines
Proactive, self-starter who can work well both independently and as part of a team
Create and implement a coordinated content strategy across channels
Highly adaptive, resourceful, and results-oriented
Ability to adapt writing style and tone across multiple industries and content types

Nice_to_have

Adobe Express or Canva experience is a plus

Darwill

Marketing that Drives Results!Darwill is a third-generation, family-owned marketing company that has brought proven direct marketing solutions to clients of all sizes for the past 70 years. As a premier full-service provider, we offer omnichannel strategies, data, creative, production, and reporting solutions to improve your bottom line.Our services consistently provide data-driven results for client acquisition and retention through digital and direct marketing. We achieve excellent results for marketing professionals and business owners by providing ideas, workflow solutions, cutting-edge production technologies, and a seamless execution process. Our diverse product offering includes data acquisition, integrated marketing services, custom campaign design, production workflows, print production, direct mail solutions, fulfillment, and mailing services. Darwill produces and circulates over 600 million pieces of direct mail per year and is unmatched in our experience and learnings across industries.Start driving results with our custom omnichannel campaigns! Contact us today!708-236-4900info@darwill.comAwards:Chicago Tribune’s “2021 Top Workplace” in the Small Business CategoryTop Workplaces 2023 "Compensation and Benefits" AwardTop Workplaces 2023-2025 "Manufacturing Industry" Award

Founded in 1951

Hillside, Illinois, USA

214 employees (26 in marketing)

www.darwill.com