Marketing and Content Specialist at Carlton Farms | Carlton, OR | $26/hr – $30/hr

Marketing and Content Specialist

Carlton, OR (On-site)

$26/hr – $30/hrMid LevelFull time

Posted 4 months ago

Job Summary

Drive Carlton Farms’ social media and visual marketing to boost brand and regional reach while coordinating content and assets across departments.

Must-have: Experience managing business social media accounts and creating assets with Adobe Creative Suite or Canva.
Standout: Experience coordinating multi-department campaigns and maintaining a campaign calendar.

Job Description

Responsibilities

Manage and grow social media platforms including Facebook, Instagram, TikTok, and LinkedIn.
Plan, create, schedule, and publish content aligned with marketing goals.
Monitor engagement, respond to messages and comments, and track performance.
Develop campaigns to increase brand awareness and audience engagement
Showcase company products, processes, and company culture.
Capture and edit photography of products and facilities.
Produce short form video content aligned with trends and campaigns.
Support storytelling through visual marketing assets.
Design marketing materials including: Flyers, brochures, and sales collateral, Retail POP and POS displays, and Digital ads and internal communications
Ensure brand consistency across all materials.
Update and maintain website content.
Utilize AI tools daily for content creation, research, scheduling, and analysis.
Manage and optimize digital advertising on Meta and Google using AI powered tools.
Build and operate automated customer communication systems.
Create and maintain product spec sheets.
Support sales initiatives, events, and promotions.
Coordinate marketing deliverables across departments.
Maintain a promotional and campaign calendar.
Organize and maintain marketing asset libraries
Collaborate with leadership and sales teams

Requirements

Degree in Marketing or related field, preferred
Experience managing business social media accounts
Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar).
Experience with print and digital marketing materials
Strong organizational and project management skills
Ability to manage multiple priorities independently
Strong written and visual communication skills
Website editing experience
Photography, videography skills
Experience with AI marketing tools such as Claude, Omnisend, or OpenClaw
Familiarity with Meta Business Suite, Google Ads, and analytics platforms.
Experience marketing to both B2B and B2C audiences preferred.
Interest in food, agriculture, or Oregon’s culinary identity is a plus
Comfortable working in a fast paced, small team environment.

Preferred

Familiarity with B2B and B2C marketing strategies
Retail/food product marketing experience
Experience coordinating cross-department campaigns

Carlton Farms

Carlton Farms is a family-owned producer of all-natural, artisan fresh pork, smoked pork, and beef products. Since 1956 we have partnered with Pacific Northwest family farmers who raise animals according to time-honored methods—naturally and humanely. Animals are raised to our specifications, without hormones, animal proteins, or growth accelerants.We process products using hand techniques in our Willamette Valley facility, so when we say “handcrafted,” we mean it. We never use artificial flavors or chemicals while curing or aging our meats. Smoked products may be cured with salt and sweet brines, dry aged, and smoked over hardwood fires. Fresh pork is processed for the freshest delivery within 24 hours. And our premium beef is hand-trimmed, dry aged, and delivered with exquisite marbling and a velvety texture.Restaurants, food services, fine markets, and discriminating consumers have made Carlton Farms their choice for delicious, artisan products for more than five decades. From personalized customer relationships, to supporting community values and advancing appreciation of fine cuisine in the Pacific Northwest, we deliver the exceptional product quality and customer service you expect.

Founded in 1956

Carlton, Oregon, USA

37 employees (1 in marketing)

www.carltonfarms.com