Responsibilities

• Own the content calendar across blogs, LinkedIn, newsletters, event programming and sales enablement.
• Write, edit, and publish thought leadership content, including articles, blogs, and video scripts, from start to finish
• Run LinkedIn content for the brand account and key thought leaders, from planning posts to writing and publishing
• Write and produce customer stories, testimonials and case stories that demonstrate impact
• Support event content and programming, including speaking submissions, presentations, and agenda development, in conjunction with our events team
• Work closely with key stakeholders to plan person-based newsletters
• Repurpose content across multiple formats, audiences, and channels
• Track performance of content initiatives and share actionable insights.
• Ensure brand consistency and narrative cohesion across all channels.

Requirements

• 5+ years of experience in content marketing for a B2B startup, as the first content hire or sole content marketer
• Proven track record building and executing a content calendar across multiple channels.
• Skilled at producing a variety of content formats, including articles, case studies, video scripts, and thought leadership pieces.
• Strong storyteller with the ability to craft audience-first, brand-aligned narratives.
• Experience managing LinkedIn content for both brand accounts and executives.
• Comfortable translating data and customer insights into compelling stories.
• Excellent writing and editing skills with high attention to detail.
• Highly organized, with the ability to manage multiple projects and deadlines independently
• Intrepid at sourcing stories and ideas from peers, executives, and customers.
• Curious mindset–you’re always keeping an ear open for the next story during customer calls, executive convos, industry chatter or while chatting with a peer

Preferred

• Health tech or healthcare background preferred but not required

Benefits

• 100% company-paid premiums for health, dental, and vision coverage, along with company contributions to your HSA
• 2% 401(k) match
• significant equity option grants
• flexible time off policy
• 100% paid family leave
• all-expenses-paid, in-person company offsites twice a year
• Rightway Health Advocacy and Spring Health Mental Wellness