Responsibilities

• Primary responsibilities will be to develop high-quality, engaging content for various channels, including social media, blogs, website, and print materials.
• Oversee review platforms and serves membership through social communication channels; assisting with on-site promotion for events and charitable activities; reporting on content/platform analytics; and looking for opportunities that promote the Credit Union philosophy.
• Responsible for managing social media platforms and enhancing our digital word of mouth through engaging, high-quality content that builds brand awareness, tells our story, and impacts our credit union’s success.
• Collaborate with the marketing and Community Relations team to execute integrated campaigns that support business objectives.
• Write and optimize content for search engines to improve online visibility and drive traffic to our website.
• Establish and enforce content governance standards, ensuring alignment with brand voice and style guidelines
• Drive the creation and execution of content in alignment with our marketing strategy and content calendar.
• Identify content gaps and develop recommendations to support tailored help and consumer goals to drive conversions.
• Manage reviews and assist with creating a positive digital experience.
• Write content in support of product campaigns, member experience and technology adoption goals.

Requirements

• Bachelor’s degree in Marketing, Creative Writing, or related field required.
• 3+ years of Content Creation and marketing experience a plus.
• Copywriting skillset required. Able to adjust to brand voice and work within various mediums.
• Experience in social media strategy required.
• Experience and familiarity with SEO practices and strategies as it aligns with blogs and various digital content.
• Proficiency in vertical videos, reels, stories, and other social media applications.
• Strong analytical mindset for tracking key metrics, growth and other KPIs through social platforms and other content metrics. Able to optimize strategy based on findings and share key insights to team on regular basis.
• Experience in social platforms, blog tools, digital publishing platforms, content management systems (CMS), and A/B testing platforms.
• Management of review software a plus.
• Proficient in Microsoft Products including Outlook, Word, Excel and Power Point.