Responsibilities

• Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy
• Write across channels including landing pages, email, paid social, and other performance creative
• Script longer-form campaign films, founder videos, and branded content
• Develop hooks, concepts, and messaging angles for performance creative
• Balance emotional storytelling with persuasion and conversion
• Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds

Requirements

• ~3–6 years of copywriting experience
• A strong portfolio spanning both brand/campaign and performance/conversion work
• Exceptional at simplifying complex ideas into sharp, memorable language
• Comfortable writing everything from a three-word headline to a three-minute script

Preferred

• Experience in health, wellness, medical, or other science-heavy categories
• Agency background with range across clients and tonal registers
• Long-form performance writing (VSL-style scripts, sales pages)

Benefits

• Mission that matters: we catch diseases before they start and change people's lives
• Radical empowerment: no layers of approval, no waiting for permission — if you see a problem, we reward people that solve them
• A-players only: small team of exceptional people who actually do the work
• Founder mode: everyone is an IC here, including leadership. We don't delegate, we build
• Competitive compensation with equity in a company at the frontier of health and AI
• Superpower your own health — we live the ethos