Marketing Content Specialist

Des Moines, IA (On-site)

$57K/yr – $71K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive community-content marketing for LCS by creating and optimizing blogs, pages, and social assets; ensure multi-channel storytelling with strong SEO foundations.

  • Must-have: 2–4 years in content/digital marketing with solid writing and SEO basics.
  • Standout: Experience coordinating with digital partners and maintaining a unified content calendar.

Job Description

Responsibilities

  • Write and edit blog articles, website content, and marketing copy
  • Conduct interviews with community leaders, residents, families, and corporate teams
  • Develop stories, testimonials, and educational content
  • Maintain a content calendar aligned with campaigns and seasonal initiatives
  • Refresh and optimize existing content to maintain relevance
  • Conduct basic keyword research to inform content topics
  • Optimize content for search visibility and user engagement
  • Collaborate with digital partners on performance insights
  • Maintain accurate business listings across directories (Google, Yelp, etc.)
  • Monitor reviews and engagement trends

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
  • 2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
  • Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
  • Exceptional writing and editing skills
  • Ability to translate complex topics into engaging content
  • Understanding of SEO principles and digital content strategy
  • Strong focus on customer service
  • Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
  • Experience managing social media crises and protecting brand reputation
  • Proficiency in Office 365

    Benefits

    • Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.