Marketing Content Specialist

Covington, KY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive ProMach’s marketing content and campaigns by owning content creation across websites, blogs, email, social, and collateral, with a focus on inbound marketing, SEO/SEM, and cross‑functional collaboration.

  • Own content across website, blog, emails, social channels, and collateral
  • Must-have: 3–4 years in marketing with inbound, web content, and SEO/SEM
  • Standout: Experience coordinating with marketing, sales, and product teams; CMS familiarity (WordPress or Craft CMS)

Job Description

Responsibilities

  • Create scope & objectives: Develop and manage content for Website properties, which include ProMach corporate website, corporate blog site, and strategic landing pages
  • Create scope & objectives: Email marketing campaigns
  • Create scope & objectives: Social media channels
  • Create scope & objectives: Targeted ad campaigns
  • Write copy for collateral, e-newsletters and announcements, case studies, white papers, presentations, articles, and more
  • Work with external search marketing firm to manage SEO, PPC, and remarketing campaigns
  • Develop and manage social media content, along with future strategy and policies
  • Manage team’s marketing communications calendar
  • Help compile and create metrics/analytics reports showing efficacy of marketing activities including web sites, social media, email marketing, and more
  • Maintain an ongoing stream of content that supports ProMach’s targeted social media channels and blog site
Allpax logo

Allpax

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Allpax, a product brand of ProMach, is a global leader in the design and fabrication of food sterilization (retorts/autoclaves) and material handling automation equipment and systems for the low acid, shelf-stable food, pet food, beverage and pharmaceutical/nutraceutical industries. Allpax is a full-service provider to both small and large multinational processors. Allpax offers everything from pilot retorts and stand-alone retorts to fully automated batch retort systems, as well as support for existing systems, including audits, repairs, rebuilds, retrofit control systems, replacement parts, and expert field support services. We also offer turn-key energy and water recovery systems to help customers maximize retort system operating efficiency.About ProMachProMach is a family of best-in-class packaging solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire packaging spectrum: filling and capping, flexibles, pharma, product handling, labeling and coding, and end of line. For more information about ProMach, visit www.ProMachBuilt.com.

Founded in 1987
Covington, Louisiana, USA
51 employees (2 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
2.5K
Monthly Google Ads Budget
$448
Traffic Source Mix
Search
33.6%
Direct
41.8%
Referral
12.7%
Social
9.6%
Paid
1.3%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Median Career Experience
15 years
Median Tenure
1.2 years