Marketing Content Manager

Responsibilities

• What You\’ll Own – Long-form video and its web page
• - Write video scripts from our topic list, which is built from what Steinway buyers search for. The goal is to improve SEO/AEO and organic search traffic.
• - Plan each shoot, film Todd and our craftsmen, and give our video editor revision notes until each video is ready to post
• - Build the SEO/AEO page on our website that goes with each video
• - Outcome: launch 2 new videos a month, each with its own SEO landing page
• – The monthly livestream and our giveaway
• - Script and produce a monthly livestream with Todd, and run the camera (we shoot on an iPhone)
• - Run our giveaway from a documented playbook: the entry page, the sweepstakes administrator, the qualifying questions, and the winner selection
• - Outcome: a livestream every month on schedule, and giveaway leads handed to our sales team
• – Promotions

Requirements

• You write well. Scripts, emails or page copy you wrote yourself.
• You\'ve built content. Videos you produced, pages you built or campaigns you launched. Personal projects count.
• You use AI to do real work. Something you built or made with Claude or a similar tool, and where it fell short. We want someone who knows when to use AI, when not to, and how to use it to solve any challenge or skill gap.
• You teach yourself. A skill you learned with no one teaching you, and what it changed.
• You can work alongside a founder with a lot of ideas. You stay calm when priorities shift, and you balance current work with new and shifting tasks and opportunities.
• You work well with people. You\'ll plan shoots with our craftsmen and work closely with a small team.

Preferred

• Nice to have: experience producing videos and working with a video editor, managing social media, creating content for a website, and marketing an expensive, considered purchase (homes, cars, jewelry, boats, musical instruments).

Benefits

• Benefits: health insurance, dental insurance, paid time off, paid holidays, and 401(k)