Content Writer

Responsibilities

• Creative Direction & Development
• Write content for mortgage marketing emails, newsletters, SMS, social campaigns, and educational assets.
• Review and refine content created by writers, designers, and cross-functional contributors.
• Translate complex mortgage information into clear, accessible content.
• Content Strategy & Planning
• Develop the content strategy, messaging framework, and channel-specific plans.
• Maintain a centralized content calendar across campaigns, automated workflows, and marketing initiatives.
• Identify content needs, gaps, and opportunities across the mortgage lifecycle.
• Conduct ongoing content audits to support prioritization and continuous improvement.
• Content Governance & Standards

Requirements

• Three plus years of writing experience
• Proven experience in content strategy for the mortgage industry, digital marketing, lifecycle marketing, or related fields
• Strong writing, editing, and storytelling skills with attention to detail
• Experience managing multi-channel content programs.
• Strong communication and collaboration skills with the ability to influence across teams
• Familiarity with CMS platforms, marketing automation systems, and content production workflows
• Familiarity with using AI to help generate content (writing and imagery) while maintaining brand voice, tone, style, and compliance

Preferred

• Experience in SaaS, fintech, or other regulated industries
• Knowledge of CRM/lifecycle marketing programs and customer journey mapping