Responsibilities

• Define, govern, and evolve TriNet’s enterprise content strategy across marketing channels, ensuring consistency, quality, and effectiveness across all customer and prospect touchpoints
• Own content standards, frameworks, and editorial direction, governing how content is planned, created, reviewed, and activated across marketing programs
• Lead content execution in support of demand generation campaigns, product launches, web initiatives, sales enablement, and customer marketing efforts
• Manage the master content calendar, ensuring alignment across campaigns, launches, seasonal initiatives, and regulatory milestones
• Expand TriNet’s content footprint into high‑impact formats such as video and podcasts, piloting new approaches and scaling successful formats
• Partner closely with product marketing, demand generation, brand, digital, PR, and field marketing to ensure content is integrated, on‑message, and performance‑driven
• Leverage internal leaders and subject‑matter experts to develop thought leadership content, including white papers, executive perspectives, and timely legislative or compliance updates
• Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication
• Monitor content performance using engagement, pipeline, and conversion metrics; apply insights to continuously improve content effectiveness
• Stay current on content, storytelling, and digital engagement best practices to ensure TriNet communications remain relevant, differentiated, and impactful

Requirements

• Bachelor's Degree or equivalent experience, advanced degree preferred
• Typically 8+ years Content strategy, content marketing, or digital marketing roles within a B2B environment
• Proven track record leading enterprise‑level content strategy and execution without direct people management
• Travel Requirements: Approximately 20% domestic travel required
• Work Environment: See description text for workplace considerations

Preferred

• Advanced degree preferred

Benefits

• Medical, dental, and vision plans
• Life and disability insurance
• 401(K) savings plan
• Employee stock purchase plan
• Eleven (11) Company observed holidays
• PTO and a comprehensive leave program