Responsibilities

• Develops, produces, schedules, and publishes content for social media, digital campaigns, email, and website platforms.
• Maintains content calendars, ensuring timely execution of campaigns and consistent messaging across channels.
• Monitors and updates website content, ensuring Generative Engine Optimization best practices are followed.
• Analyzes website and social performance metrics and prepares basic performance summaries to optimize reach and engagement.
• Executes campaign assets aligned with brand standards and strategic direction.
• Collaborates with the Marketing Associate on campaign timelines and priorities.
• Tracks digital trends and recommend creative enhancements.
• Represents the bank, through direct participation and/or attendance coordination, in various civic and community functions in all markets to enhance its image and develop new business. This is done both locally and out of town.
• Keeps abreast of changes in federal and state banking regulations; ensures that necessary changes are implemented in a timely fashion.

Requirements

• Bachelors degree and/or 2 or more years of professional experience in content creation, creative development, or digital marketing.
• 1 or more years of experience in the Adobe Creative Suite - with focus in Illustrator, Photoshop, Lightroom, and Premiere Pro.
• Submission of a sample marketing campaign.
• Ability to perform the essential functions, and the mental/physical demands of the job.
• Current drivers license and a vehicle with appropriate insurance coverage if required to drive while performing assigned duties and responsibilities.

Preferred

• Experience in videography and photography
• Experience using Envato, Eleven Labs, Submagic, and Copilot.
• Experience supporting or executing content strategies aligned with organizational goals and brand voice
• Familiarity with AI-powered creative and productivity tools used for content development, design, video, or workflow efficiency.
• Understanding of Generative Engine Optimization principles and performance-based content optimization.
• Experience reviewing content performance through analytics (i.e., Google Analytics) and reporting tools and applying insights.
• Experience creating content for paid digital campaigns, including social media or display advertising.
• Portfolio demonstrating a diverse range of creative work, including digital graphics, video, photography,and written content.