Responsibilities

• Create compelling B2B marketing content that communicates Wellfit’s value to providers, partners, payors, and other business decision-makers.
• Write and publish monthly blog content focused on topics such as dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends.
• Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts.
• Help translate complex product and fintech concepts into clear, engaging, and marketable messaging.
• Bring creative ideas forward that help Wellfit sound sharper, more modern, and more memorable.
• Own and manage Wellfit’s presence across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Create and schedule social media content that supports brand awareness, product education, event promotion, and customer engagement.
• Develop hooks, captions, visuals, and short-form content that catch attention while staying aligned with Wellfit’s professional B2B audience.
• Monitor engagement, performance, and opportunities to improve content quality over time.
• Bring a fresh, creative, and socially fluent perspective to how Wellfit shows up online.

Requirements

• 2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role.
• Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry.
• Strong writing skills with the ability to create blogs, social posts, product copy, collateral, and customer-facing messaging.
• A creative portfolio that may include blogs, social media posts, short-form content, collateral, campaigns, videos, or other marketing assets.
• Comfort using AI tools to accelerate content creation, editing, design, research, and marketing execution.
• Strong understanding of social media platforms, especially LinkedIn, and how to create content for a business audience.
• Ability to balance creativity with professionalism, brand consistency, and business outcomes.
• Strong organizational skills and the ability to manage collateral, vendors, timelines, files, and marketing inventory.
• Ability to work independently, take ownership, and move projects forward without heavy hand-holding.
• A sharp eye for messaging, design, tone, and audience fit.

Preferred

• Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
• Experience with SEO, blog strategy, metadata, website content management, or CMS tools.
• Experience creating or managing LinkedIn content for a company or executive brand.
• Experience with Canva, Adobe Creative Suite, Figma, Camtasia, video editing tools, or similar platforms.
• Experience supporting trade shows, conferences, event logistics, or printed collateral.
• Experience creating product demo scripts, short videos, voiceover content, or customer education materials.
• A personal or professional social media presence that demonstrates strong content instincts, engagement, creativity, or storytelling ability.

Benefits

• Comprehensive Benefits: Full medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.