Responsibilities

• Optimize Digital Properties: Improve e-commerce platform, customer support resources, and website experiences to enhance usability, engagement, conversion rates, and digital performance.
• Develop Customer and Dealer Content: Create and manage marketing materials, product content, training resources, and support documentation for customer and dealer success.
• Analyze and Improve Content Performance: Monitor analytics to identify opportunities, measure effectiveness, and implement data-driven improvements.
• Support Product Growth Initiatives: Develop content and digital campaigns to drive adoption and sales of products while supporting go-to-market strategies.
• Collaborate Across Functional Teams: Work with marketing, sales, product management, and technical teams to ensure content accuracy and alignment with growth goals.
• Other job duties as assigned.

Requirements

• 3 years in content marketing, digital marketing, or web content management.
• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.
• Experience creating content for technical, software, or agricultural technology products.
• Experience supporting product launches, dealer networks, and go-to-market initiatives.
• Ability to translate customer insights and data into actionable content and business recommendations.

Benefits

• Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.