Marketing Consultant VI, B2B Performance Marketing

Responsibilities

• Lead funnel performance strategy and buying-group growth planning
• Own the identification, diagnosis, and prioritization of growth opportunities across the B2B buying-group journey by synthesizing customer, campaign, sales, and business performance signals. Identify sources of opportunity, conversion barriers, and growth constraints, then translate findings into lifecycle, engagement, conversion, and pipeline acceleration strategies that improve progression, pipeline contribution, and business outcomes.
• Architect lifecycle and pipeline acceleration strategies
• Develop and optimize lifecycle marketing, nurture, conversion, and pipeline acceleration strategies that improve engagement and movement across buyers, influencers, decision makers, and brokers. Partner across sales and marketing functions to create more relevant experiences and accelerate buying-group progression.
• Drive cross-functional growth orchestration and accountability
• Lead coordinated growth initiatives across marketing, sales, analytics, marketing technology, and experience teams by aligning priorities, establishing meaningful performance measures, and driving action that improves funnel effectiveness and commercial outcomes.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.

Requirements

• Minimum five (5) years experience in a leadership role with or without direct reports.
• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred

• Three (3) years experience managing operational or project budgets.
• Two (2) years in health care or another heavily regulated industry (e.g., Banking).