Responsibilities

• Develop and manage the organization's social media presence.
• Create, schedule and publish engaging content across platforms including Facebook, Instagram, LinkedIn and other appropriate channels.
• Develop social media campaigns promoting the organization's services, providers, locations and community activities.
• Create or coordinate graphics, short-form video, educational content and other digital materials.
• Monitor comments, messages, engagement and online reputation and escalate clinical or sensitive communications appropriately.
• Develop a consistent content calendar.
• Track social media performance, engagement and growth.
• Assist with website updates and service-specific content.
• Support SEO and Google Business Profile optimization.
• Assist with email campaigns, newsletters and digital advertising.

Requirements

• Demonstrated professional social media marketing experience is required.
• Experience creating and managing content for Facebook, Instagram, LinkedIn and/or similar platforms.
• Experience developing social media content calendars and campaigns.
• Strong written communication and content-creation skills.
• Comfortable representing an organization professionally in the community.
• Strong interpersonal and relationship-building skills.
• Ability to independently organize outreach activities and consistently follow up with contacts.
• Experience tracking marketing results and using data to evaluate performance.
• Ability to manage multiple projects and deadlines.

Preferred

• Healthcare or behavioral health marketing experience.
• Community outreach, healthcare business development or referral-development experience.
• Experience with Canva or similar design tools.
• Experience with Google Business Profile, basic SEO, website content and digital advertising.
• Experience creating and editing short-form video content.
• Familiarity with HIPAA and healthcare privacy requirements.
• Bachelor's degree in Marketing, Communications, Business, Public Relations or a related field.

Benefits

• Flexible schedule