Responsibilities

• Develop communication strategies, messaging frameworks, and content approaches that translate business and marketing objectives into clear, compelling communications for target audiences.
• Write marketing and corporate communications at an expert level across long- and short-form formats, including presentations, social media, product copy, sales collateral, digital advertising, customer testimonials, and other content as assigned.
• Collaborate with marketing managers, designers, and internal stakeholders to research, develop, write, and execute relevant, engaging content while maintaining brand consistency across digital and print channels.
• Edit and review content created by others within the marketing team, providing guidance to strengthen messaging, voice, clarity, and quality.
• Apply SEO and content optimization best practices to web product descriptions, blog content, and other digital content to improve visibility and search performance.
• Develop and execute A/B and multivariate testing strategies for marketing copy, using results to refine messaging, improve audience engagement, and maximize campaign performance.
• Track and analyze content and campaign performance metrics, translate data into actionable insights, and continuously optimize copy and messaging against defined marketing and business objectives.
• Leverage AI-enabled tools to evaluate and optimize marketing copy for audience relevance, brand alignment, engagement, conversion, and other strategic objectives.
• Manage multiple communications projects and priorities, balancing timelines, stakeholder needs, and changing business demands.
• Mentor and coach team members to strengthen writing and communications capabilities.

Requirements

• Bachelor's degree in journalism, English, communications, marketing, or a related field preferred; equivalent relevant experience may be considered.
• 8+ years of professional writing and communications experience; e-commerce and advertising experience highly desirable.
• Demonstrated ability to leverage AI-enabled tools, performance insights, and testing to evaluate the effectiveness of marketing copy and optimize messaging against defined audience and business objectives.
• Exceptional writing and editing skills with a diverse portfolio or work samples spanning long- and short-form content, social media, creative marketing copy, product descriptions, and corporate communications.
• Strong working knowledge of AP style and the ability to adapt voice, tone, and messaging for different audiences and channels.
• Proven experience in content writing, marketing communications, communications strategy, or corporate communications.
• Strong project management skills; experience with project management and/or proofing platforms preferred.
• Experience with content management systems (CMS), marketing automation platforms, and digital content optimization practices.
• Strong verbal communication and stakeholder management skills, with the ability to collaborate effectively across functions and organizational levels.
• Analytical mindset with keen attention to detail and sound editorial judgment.

Preferred

• e-commerce and advertising experience highly desirable.