Marketing & Communications Specialist

Rapid City, SD (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive CARA’s content, editorial planning, and digital presence to engage alumni and donors.

  • Must-have: 2+ years in communications/marketing with a strong portfolio.
  • Standout: Hands-on experience on Meta and LinkedIn and coordinating cross-functional content.

Job Description

Responsibilities

  • Create and Manage Content
  • Develop and maintain an integrated editorial calendar aligned with advancement and alumni engagement priorities.
  • Help write and edit compelling short-form content across email, social media, newsletters, and print.
  • Help produce bi-annual magazine content, donor impact reports, and persuasive campaign communications.
  • Design basic graphics and visual assets using Canva or Adobe.
  • Create and coordinate short-form video content, from concept to completion.
  • Own Our Digital Presence
  • Manage and grow CARA's presence on Meta (Facebook/Instagram) and LinkedIn, including content creation, scheduling posts, and community engagement.
  • Oversee CARA website content and updates.
  • Deploy email campaigns using our platform, Emma; monitor deliverability, open rates, and engagement.
  • Track analytics across platforms and use data to inform content decisions and report on performance.

Requirements

  • A working bachelor’s degree in communications, marketing, or a related field, or equivalent demonstrated experience.
  • 2+ years of relevant experience; a portfolio of work you’re proud of.
  • Hands-on experience managing business social media platforms, especially Meta and LinkedIn.
  • Working knowledge of Canva or Adobe; experience with short-form video creation is a plus.
  • Good writing and editing skills: clear, persuasive, concise, and audience aware.
  • A working understanding of analytics and how to use data to drive decisions.

Nice to Have

  • Experience in higher education, nonprofit, or advancement/fundraising environments.
  • Familiarity with donor communications or alumni engagement.
  • Experience with email marketing platforms (Emma or similar) and content management systems (WordPress or similar).

Benefits

  • Paid medical, dental, vision, disability, and life insurance.
  • Family coverage options for medical, dental, and vision.
  • Retirement plan options.
  • Paid holidays and paid time off allowance.

Marketing & Communications Specialist

South Dakota Mines Center for Alumni Relations & Advancement (CARA) · Rapid City, SD · On-site