Marketing and Communications Specialist

Responsibilities

• Execute and refine Maryland SPCA’s content strategy by developing high-quality stories, blog posts, social content and other communications that build connection with key audiences and demonstrate community impact
• Support the execution of multi-channel marketing and communications campaigns designed to increase pet adoptions and attract donors
• Develop marketing strategies that drive attendance and engagement at adoption events and fundraisers
• Write clear, timely press releases that elevate Maryland SPCA’s programs, ensuring alignment with organizational messaging guidance and standards
• Monitor media coverage and identify opportunities for proactive outreach to expand the organization’s visibility and reach
• Manage editorial calendar to ensure balanced content, timely publication, and coordination with internal teams
• Partner with operations staff to surface, track and record authentic stories that reflect the heart of Maryland SPCA’s mission
• Track and monitor the performance of marketing and communication efforts across channels to identify successes and areas of opportunities
• Stay current on communications industry best practices and emerging trends and apply relevant insights to ongoing marketing and communications efforts
• Perform other related duties as assigned

Requirements

• BS/BA in marketing, communications, or related field preferred. Relevant experience considered
• Minimum of two years’ experience in a marketing, communications, or related role
• Excellent verbal and written communication skills
• Demonstrated experience with copywriting
• Excellent time management skills
• Ability to identify and create impactful stories across platforms
• Prior experience with Microsoft Office preferred