Responsibilities

• Partner with Product leadership to build and drive go-to-market communication plans for the EV charging portfolio, aligned to product roadmaps and revenue targets.
• Conduct market research to identify trends, customer needs, and competitive landscape to drive messaging frameworks, content development, and integrated campaign plans.
• Partner with Product Management, Business Development, and Sales to identify and prioritize segments (e.g., fleet, workplace, commercial real estate, public charging).
• Lead the creation of high-impact content: website pages, SME articles, case studies, videos, email campaigns, social posts, and sales collateral.
• Build and maintain EV brand voice, tone, and visual consistency; ensure technical accuracy, brand standards, and legal/compliance review where required.
• Plan and execute integrated campaigns across email, digital (paid/organic), webinars, social, and field/event channels to drive awareness and lead gen.
• Collaborate with digital teams to drive continuous optimization, improve product/solutions web pages and refine persona-level messaging and nurturing.
• Own the pre/during/post marketing strategy for EV trade shows and regional events (messaging, booth assets, lead capture, follow-up).
• Coordinate with Corporate Communications/PR on launches, announcements, and thought leadership opportunities.
• Define KPIs and dashboards (e.g., content engagement, MQLs/SQLs, campaign ROI, event results).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years of B2B marketing/MarCom experience with documented success of content and campaigns generation.
• Documented success marketing into a specific industry with complex buyers.
• Excellent written and communication skills, ideally with content work (long-form + short-form) demonstrating strong storytelling and technical clarity.
• Proficiency with CRM platforms (e.g., HubSpot/Marketo, Salesforce), and project management tools.
• Demonstrated ability to set KPIs, analyze performance, and turn insights into action.
• Strong cross-functional collaboration skills with Sales, Product, and external agencies.

Preferred

• EV charging or automotive experience