Marketing Communications Specialist

Responsibilities

• Develop, write, design, and distribute engaging content across print, digital, social media, website, email, SMS, and other communication channels to support donor recruitment, retention, awareness, and education efforts.
• Plan and execute marketing campaigns that align with business needs and current promotional items available for donors. Collaborate with internal teams and external stakeholders to maximize campaign effectiveness.
• Manage and administer donor rewards, recognition, and promotional programs, including inventory oversight, vendor coordination, fulfillment, and reporting activities.
• Monitor, measure, and analyze campaign performance utilizing KPI’s, donor engagement metrics, email metrics, and other reporting and analytics. Identify opportunities to improve campaign effectiveness, engagement, and outcomes.
• Assist in planning and executing community events, donor appreciation events, grand openings, promotional activities, and organizational outreach initiatives.
• Collaborate with Recruitment, Collections, Contact Center, Finance, Administration, and external partners to ensure effective communication, promotion, and execution of blood drives, donor initiatives, and organizational campaigns.
• Serve as a liaison between Marketing, Recruitment, Operations, and other internal departments to ensure accurate and timely communication regarding promotions, events, and donor initiatives.
• All other duties as assigned.

Requirements

• Excellent written, verbal, editing, and proofreading skills.
• Experience using Adobe Creative Suite, Canva, content management systems, email marketing platforms, and marketing automation tools.
• Proficiency with Microsoft Office Suite, especially Excel, Word, PowerPoint, and Outlook.
• Strong organizational, analytical, and problem-solving abilities.
• Ability to manage multiple projects and priorities simultaneously while meeting deadlines.
• Strong customer service and interpersonal communication skills.
• Ability to portray a professional image and represent the organization positively.
• Experience with database management, mail merges, reporting, and data analysis.
• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field preferred. Equivalent combination of education and experience may be considered.
• Minimum two years’ experience in marketing, communications and/or related field. Blood banking experience is a plus. Proficient in using social media platforms, marketing automation tools and content management systems.

Preferred

• Blood banking experience is a plus.