Responsibilities

• Social Media Strategy, Communications & Content Ownership – Lead the company’s social media strategy, creating content calendars and producing graphics, videos, and copy that reflect brand voice and drive engagement. Manage ALL newsletter creation and sends. Track performance metrics and present quarterly communications insights to inform strategy and decision-making.
• Tradeshow and Event Leadership – Own the planning, coordination, and execution of regional tradeshows, customer visits, factory tours, and corporate events. Support larger national events, ensuring seamless logistics and alignment with business objectives. Presence in the office is required for all events.
• Marketing Materials Management – Take full ownership of marketing collateral, samples, and swag. Ensure inventory is maintained, organized, and communicated proactively to the sales team, enabling smooth operations and consistent brand presentation.
• Project Leadership – Drive marketing projects end-to-end within project management tools, ensuring timelines are met and teams stay aligned. Proactively identify opportunities to improve processes and cross-functional communication.
• Other Duties – Take on additional responsibilities as assigned by the Director of Marketing to support the broader marketing strategy.

Requirements

• Bachelor’s degree in marketing, communications or equivalent education/training
• 2–4 years of professional experience in marketing, communications, or related roles.
• Proven experience managing social media accounts, producing content, and tracking analytics.
• Event/tradeshow coordination experience, ideally with some leadership in executing or owning events.
• Experience with marketing collateral management and cross-functional project coordination.
• Optional but preferred: basic graphic/video design experience and familiarity with project management and marketing tools.

Preferred

• Optional but preferred: basic graphic/video design experience and familiarity with project management and marketing tools.