Marketing & Communications Specialist I

Paducah, KY (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 1 day ago

Job Summary

Own and optimize the college’s marketing operations, leading the marketing request workflow, cross-team coordination, and reporting to ensure timely, high-quality campaigns.

  • Manage the marketing request system, task assignment, and progress tracking.
  • Coordinate budget, procurement, and vendor relationships while maintaining brand-consistent assets.

Job Description

Responsibilities

  • - Serve as primary manager of the college’s marketing request system, processing and prioritizing hundreds of annual requests.
  • - Assign and track tasks for marketing team members through Monday.com, ensuring timelines, deliverables, and quality standards are met.
  • - Develop and refine workflow processes to improve efficiency, communication, and accountability across departments.
  • - Monitor project progress, provide regular updates to leadership, and proactively identify potential delays or resource conflicts.
  • - Manage department operations, including supply inventory, vendor quotes, purchase requisitions, and invoice processing.
  • - Maintain accurate financial records, reconcile expenditures, and assist with annual budget preparation.
  • - Serve as liaison with Purchasing, Business Services, and vendor partners to ensure smooth and timely processing of marketing expenses.
  • - Coordinate recurring internal communications such as the WKCTC Digest, employee announcements, and other campus updates.
  • - Assist with copy review, scheduling, proofing, and light editing of digital and print materials.
  • - Maintain organized digital asset systems (photo/video libraries, design files, templates) to ensure accessibility and brand consistency.

Requirements

  • • Bachelor's degree or equivalent years of experience required
  • • Demonstrated project management and workflow coordination experience.
  • • Strong administrative and organizational skills with exceptional attention to detail.
  • • Ability to manage multiple concurrent projects with accuracy and composure under deadlines.
  • • Proficiency in Microsoft Office Suite.
  • • Excellent written and verbal communication skills; editing or proofing experience preferred.

Preferred

  • • Experience with project management software (e.g., Monday.com, Asana, Trello) preferred.
  • • Familiarity with Adobe Creative Cloud, Google Analytics, or Canva is a plus.
  • Additional Skills Requested: • Operates under general direction with substantial independence and responsibility for managing complex processes and multiple concurrent deadlines. • Demonstrates initiative, anticipate needs, and propose process improvements that advance departmental goals. • Serves as the central coordination point for marketing operations, requiring high levels of professionalism, discretion, and collaboration. • Dependability, proactive communication, and a commitment to accuracy and service excellence are essential to success in this role.

Benefits

  • West Kentucky Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:
  • - Exceptional health care, vision, dental coverage for you and your family
  • - Tuition reimbursement/waiver for you, your spouse, and dependents
  • - 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
  • - Vacation/Sick Time
  • - Work-Life Balance
  • - 9.5 Paid Holidays
  • - 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
  • - Employee Assistance Program

Marketing Team

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Marketing & Communications Specialist I

Kentucky Community and Technical College System · Paducah, KY · On-site