Marketing & Communications Specialist I at Bergkamp Inc. | Salina, KS | $55K/yr – $70K/yr

Marketing & Communications Specialist I

Salina, KS (On-site)

$55K/yr – $70K/yrIntern/New Grad5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Bergkamp marketing with hands-on trade show, website, and social media leadership to align messaging and campaigns.

Own trade show calendar, materials, and promotional assets across domestic and international events.
Must-have: 5+ years in marketing/communications with strong cross-functional collaboration.
Standout: Manage a broad content library and digital assets for consistent branding.

Job Description

Responsibilities

Manages the domestic and international trade show calendar, coordinating participation with Sales and Service teams; procures, maintains, and organizes trade show materials and displays, ensuring artwork and materials are up to date to support successful events.
Responsible for placing website content, updates, management, and maintenance. Makes recommendations of new technologies to improve website traffic, interactivity, and user experience.
Maps content and maintenance of all company social media platforms, including LinkedIn, Facebook, YouTube, and Instagram. Research new media channels and make recommendations to the manager.
Research data related to the current product market, customer demographics and interest, social media input, and other factors influencing product demand.
Collects, analyzes, and summarizes online and offline customer engagement data to identify trends, forecast marketing and sales activity, and develop actionable insights; prepares reports, presentations, and recommendations for management based on research findings.
Communicates with Sales and Service teams and international distributors to help develop and deliver their marketing and promotional materials.
Provides marketing communications support and project management.
Assists in developing ways to communicate marketing messages through conception and development of such material as printed/digital product fact sheets, brochures, case studies, newsletter articles, print advertising, and delivery through all appropriate media – including direct mail, email, web, video, webinars, blogs, white papers, e-publications, and at trade shows.
Coordinate photo shoots of new products and any internal company campaigns
Execute campaigns using internal resources and vendors.

Requirements

An Associate’s Degree or at least 5 years equivalent experience in marketing, communications, business, advertising or other related field or experience. Construction, Asphalt, Emulsion, Manufacturing industry or related experience preferred but not necessary
Excellent interpersonal skills with the ability to interact in a positive and professional manner to develop and maintain strong working relationships with customers, coworkers and management.
Excellent oral and written communication and presentation skills, with outstanding editing skills for print and electronic media.
Strong attention to detail and organizational skills.
Ability to travel, primarily domestically twenty-five (25) percent of the time.
Ability to manage time effectively and prioritize tasks to meet deadlines.
A good understanding of graphic applications, image/media files, web media/interactive marketing, etc.
Working knowledge of social media; both the trends and business realities as they relate to corporate communications.
Ability to read and accurately interpret documents such as invoices, procedure manuals, and job instructions.
Provide an existing body of work that demonstrates an ability to clearly communicate a complex message or idea and that demonstrates creative development or the ability to manage a creative development process.