Marketing & Communications Specialist

Phoenix, AZ (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross-channel marketing execution to drive engagement, conversions, and brand consistency across digital, print, and e-commerce experiences.

  • Growth/Content: Lead integrated campaigns across social, email, SEO, and product content to support subscription and storefront goals.
  • Analytics and optimization: Define metrics, analyze data, and iterate campaigns for ROI and impact on organic and paid performance.

Job Description

Responsibilities\n
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  • Photography and professional photo and video editing across all three campuses
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  • Design and implement integrated marketing campaigns across digital and print platforms to maximize reach and engagement.
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  • Manage social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter, creating engaging posts that resonate with diverse audiences.
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  • Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic.
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  • Develop compelling copy for email marketing, product descriptions, advertisements, and promotional materials that align with brand voice.
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  • Utilize marketing automation tools to streamline campaigns, nurture leads, and analyze performance metrics for continuous improvement.
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  • Conduct research on market trends, competitor activities, and customer insights to inform strategic decisions.
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  • Oversee advertising sales initiatives by creating persuasive proposals and managing relationships with media partners.
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  • Use Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce visually appealing marketing collateral.
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  • Track campaign performance using Google Analytics and other analytics tools to measure ROI and optimize future efforts.
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\nRequirements\n
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  • Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Film, Public Relations, or related field
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  • Proven expertise in SEO techniques to enhance online visibility and organic search rankings.
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  • Strong social media marketing skills with experience managing multiple platforms simultaneously.
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  • Knowledge of multichannel marketing strategies integrating digital advertising, email campaigns, social media, and print media.
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  • Experience in advertising sales including proposal development and client relationship management.
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  • Proficiency in Adobe Creative Suite for designing engaging visual content.
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  • Deep understanding of digital marketing tactics including content marketing, performance marketing, email marketing, and analytics.
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  • Ability to develop compelling copy for various formats including web pages, emails, ads, and brochures.
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\nBenefits\n
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  • Dental insurance
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  • Health insurance
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  • Life insurance
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  • Vision insurance
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  • Paid time off
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  • Retirement plan with automatic 5% employer contribution
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  • Career longevity bonuses
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  • Equipment and software stack provided
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Highland Prep

Highland Prep is a Science, Technology, Engineering, and Math (STEM) college-preparatory high school. Highland Prep features a rigorous academic program with an emphasis on 21st century preparation defined by critical thinking and inquiry learning. HP believes in tying course content to interrelated themes to increase relevance and application in the interest of preparing students to succeed in the future global arena.

Surprise, Arizona, USA
47 employees (2 in marketing)

Traffic Signals

Monthly Visitors
6K
Traffic Source Mix
Search
27.2%
Direct
51.6%
Referral
5.3%
Social
14.5%
Paid
1.3%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
2 (4% of company)

Recent News