Responsibilities

• Develop, create, and curate engaging multimedia content across social, digital, and email platforms to expand reach, strengthen brand awareness, support and drive consumer loyalty.
• Contribute to and execute unique strategy for GLBC’s primary social media channels, ensuring brand consistency, accuracy, and alignment with company priorities. (Facebook, X, Instagram, TikTok, LinkedIn, Pinterest, YouTube, etc.)
• Stay current on social media trends, platform developments, and audience behaviors relevant to business and industry.
• Plan, manage, and execute editorial and content calendars, including brainstorming, creation, collaboration, scheduling, monitoring, and reporting.
• Establish performance metrics, provide regular channel and content reporting, and apply KPI learnings to optimize strategy, investment decisions, and return on investment.
• Manage social communities and customer interactions across owned channels in a timely, professional manner that reflects GLBC’s brand voice and values.
• Support integrated marketing communications plans across campaigns, product launches, and company initiatives through owned, earned, and paid media efforts.
• Support email marketing planning and execution, including content development, review coordination, approvals, scheduling, and deployment.
• Provide website and digital content support as needed to maintain alignment with brand standards and broader campaign priorities.
• Support essential website functions on company websites through blogs, news items, menu updates, event pages, and more to support campus happenings and optimize user experience, searchability, and shareability