Marketing and Communications Specialist

Town 'n' Country, FL (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize internal traffic, production workflows, and content creation for the Marcom team, with a clear growth path into a Manager role.

  • Own intake and triage of requests
  • Produce signage, flyers, and event materials from brand templates
  • Track analytics and suggest improvements

Job Description

Responsibilities

  • The Specialist serves as the Marcom team's traffic manager, shared production and flex capacity resource. The role keeps the steady flow of everyday requests moving (signage, web updates, newsletter production, and service requests from HR, IT, Finance, and Customer Care, and from within Marcom department). Content creation is built into the job from day one, with a clear path to grow into a Manager role. This is a new role for the council and we're looking for someone who is eager to learn, organized, and excited to tell Girl Scout stories.
  • - Manage the team's request intake for internal departments, triage requests, and complete routine projects or route them to the right Manager.
  • - Produce signage, flyers, and event materials from brand templates; coordinate printing and delivery for Marcom-led projects.
  • - Keep brand templates, the photo and asset library, and photo-release records organized and current.
  • - Make routine website updates: event listings, forms, staff pages, and program information.
  • - Check pages for broken links, outdated content, and basic accessibility.
  • - Compile the council's newsletters from content supplied by the Managers and other departments.
  • - Build, proof, schedule, and send each issue on deadline; report on metrics and bring ideas for improvement to implement.
  • - Write and design social posts, short stories, and short-form video under a Manager's direction.
  • - Capture photos and stories at council events.

Requirements

  • A portfolio showing both writing and design work.
  • Hands-on experience running organizational Facebook and Instagram accounts, including Meta Business Suite. Working knowledge of Google Ads a plus.
  • Working skill in Adobe Creative Cloud and/or Canva, with email marketing platforms, and website CMS.
  • Ability to manage several internal clients and deadlines at once, and to say no or "not yet" with care.
  • Clear, error-free writing and a strong eye for detail.
  • Working skill in Canva or Adobe Creative Cloud.
  • Comfort with, or quick to learn, a website CMS and an email marketing platform.
  • organized and calm with many small deadlines at once.

Preferred

  • Photography or short-form video skills.
  • Experience marketing a membership, volunteer, or youth-serving organization.
  • Experience with seasonal or product-sales campaigns.
  • Bilingual English/Spanish.
  • Girl Scout experience as a member, alumna, or volunteer.
Girl Scouts of West Central Florida logo

Girl Scouts of West Central Florida

Girl Scouting builds girls of courage, confidence, and character who make the world a better place. Girl Scouts of West Central Florida proudly serves over 18,000 members in Citrus, Hernando, Hillsborough, Marion, Pasco, Pinellas, Polk and Sumter counties. Nearly 11,000 are Girl Scouts and 7,000 adult members.

Founded in 1912
Tampa, Florida, USA
125 employees (18 in marketing)

Marketing Team

Marketing Team Size
15 (12% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$34K
Last Raise
$17K
Grant

Funding History

  • Jul 2023
    Grant • $17K
  • May 2023
    Grant • $17K

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
37.3%
Direct
28.7%
Referral
8.4%
Social
5.9%
Paid
6.6%

Headcount Trend

Current headcount: ~125
Girl Scouts of West Central Florida logo

Marketing and Communications Specialist

Girl Scouts of West Central Florida · Town 'n' Country, FL · On-site