Responsibilities

• Execute email campaigns, including:
• Promotional content
• Newsletters
• Automated drip and nurture campaigns
• Build and manage campaigns from development through deployment (segmentation, content, testing, scheduling)
• Support development of automated workflows for event promotion, member engagement and e-commerce
• Monitor performance and optimize for engagement and conversion
• Support the rollout and execution of SMS marketing campaigns
• Assist with message development and campaign deployment
• Identify opportunities to integrate SMS into broader campaign workflows

Requirements

• 3–5 years of experience in marketing, communications, digital marketing, or a related field, or an equivalent combination of education and hands-on experience
• Strong writing and editing skills, with the ability to produce clear, accurate, and engaging content across multiple formats
• Experience executing digital marketing initiatives, including:
• - Email marketing campaigns and automation
• - Paid advertising (Google Ads, retargeting)
• - Basic SEO best practices
• Robust experience with email marketing (Mailchimp preferred)
• Working knowledge of website content management and editing
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for basic design edits and collaboration with designers
• Understanding of social media platforms and best practices for B2B engagement

Preferred

• Non-profit and/or Association experience
• Remote work experience
• Electronic life safety and security industry experience
• Experience working within a membership structure
• Experience working with volunteers and volunteer leadership as a current or previous job responsibility