Marketing Communications Specialist, Consultant

El Dorado Hills, CA (Hybrid)

$112K/yr – $189K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end member engagement stream focused on loyalty, benefits education, and utilization to move members along their health journey.

  • Member Experience & Loyalty: Lead programs and initiatives that boost engagement and long-term loyalty.
  • Benefits Education & Utilization: Educate members on benefits and encourage active use of services.

Job Description

Own the end-to-end member engagement stream focused on loyalty, benefits education, and utilization to move members along their health journey.

  • Member Experience & Loyalty: Lead programs and initiatives that boost engagement and long-term loyalty.
  • Benefits Education & Utilization: Educate members on benefits and encourage active use of services.
Blue Shield of California logo

Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

Founded in 1939
Oakland, California, USA
7.9K employees (335 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
27.7%
Direct
64.6%
Referral
6.9%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
267 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News