Responsibilities

• Brown University Health employees are expected to successfully role model the organization’s values of Compassion, Accountability, Respect, and Excellence as these guide our everyday actions with patients, customers and one another.
• Coordinate and implement market research to determine customer needs for and interests in services and programs for assigned affiliates/service including, but not limited to focus groups, market data analyses, competitor analyses, telephone/online consumer surveys, and general online research. Suggest appropriate operational adjustments to maximize effectiveness of programs/services being marketed. Utilize results of market research to inform promotional and marketing goals and tactics.
• Proactively develop marketing plans for assigned affiliates, partners, departments, and/or service lines of Brown University Health.
• Oversee and coordinate implementation of marketing activities/tactics including, but not limited to, internal/external communications strategies, program development, physician outreach and promotion strategies.
• As assigned, present or assist with presentation of interim findings and final marketing plans to obtain input/approval from Senior Vice President, marketing and communications management team and other system/affiliate clinical, executive, and Board leadership.
• Develop integrated campaign strategies aligned with organizational goals, audience insights, and brand positioning
• Define campaign objectives, key messages, target audiences, success metrics, and timelines
• Select and coordinate appropriate marketing channels (e.g., digital, email, social, paid media, print, events) to maximize reach and impact
• Build comprehensive campaign plans and briefs to guide internal teams and external partners
• Coordinate end-to-end campaign execution, ensuring consistency of messaging and creative across all channels

Requirements

• Bachelor’s Degree in marketing, communications, or related field required. Advanced study desired.
• Knowledge of marketing and communications principles, tools, and techniques with proven track record in developing effective marketing/promotional plans, implementation of related tactics, and basic market research.
• Proficiency in Microsoft 365 products. Basic knowledge of marketing tools and platforms, such as website analytics (Google Analytics and Google Data Studio), SEO, social media and email marketing.
• Minimum two to four years related experience in brand and/or services marketing, preferably in a complex healthcare environment.
• Demonstrated experience in marketing and marketing/communications planning, market research, multi-channel marketing campaign development and execution, and independent management of multiple assignments and timelines.
• Demonstrated strong oral and written communication skills, as well as presentation skills.
• Supervisory Responsibility - Functional supervision of support staff on a project basis - limited to directing work within the scope of the project, providing guidance and counsel relating to project, and providing input for performance evaluation.