Marketing & Communications Consultant – Hispanic Dental Association (HDA)
Hispanic Dental Association
New Rochelle, NY (Remote)
In-houseContractMid level
10 hrs ago
Marketing & Communications Specialist 2
USA (Hybrid)
$73K/yr – $96K/yrMid Level8+ years expFull time
Posted 15 hrs ago
Job Summary
Own and execute content strategy to amplify thought leadership, strengthen the website, and coordinate executive communications across leaders, experts, and channels.
- Own the content calendar and WordPress updates
- Develop and publish articles, newsletters, and client surveys
- Collaborate with the CEO and senior leaders on key messages
Job Description
Responsibilities
- Build a pipeline of thought leadership content by working with business leaders and subject matter experts to identify client questions, industry trends, and project insights worth sharing
- Research topics, interview technical experts, and write original articles that make complex work clear and relevant to clients and industry audiences
- Create website copy, own the website content calendar, and manage the review, editing, publishing, and ongoing updates of service, project, people, news, and article pages in WordPress
- Implement and maintain Tighe & Bond’s GEO strategy by identifying questions prospective clients ask and improving website content to make our expertise easier to find through search and AI generated responses
- Review website and search performance to identify content gaps, prioritize improvements, and guide future content development
- Establish a regular review process with subject matter experts to keep website content accurate, current, accessible, and consistent with Tighe & Bond’s voice and brand
- Develop quarterly Mailchimp and LinkedIn newsletters by repurposing website content, coordinating review and publication, maintaining MailChimp contact lists, and reporting on performance
- Partner with the CEO and senior leaders to develop key communications, including the CEO’s annual message
- Manage Tighe & Bond’s twice yearly client survey, including organizing contact lists, developing questions, coordinating distribution, and reporting on responses and key findings
Requirements
- Bachelor’s degree in Creative Writing, Communications, Marketing, or a related field, or equivalent experience
- Minimum of 8 years of experience developing and managing content and websites
- Excellent interviewing subject experts, writing, and editing skills, with the ability to develop ideas and translate technical information into clear and engaging content
- Strong editorial judgment and the initiative to move multiple articles, newsletters, and website updates from concept through publication
- Confidence working with senior leaders and technical subject matter experts, including asking thoughtful follow up questions and writing in an executive’s voice
- Shape website content to support measurable GEO results
- Strong organizational skills and the ability to manage multiple priorities and deadlines
- Manage and publish website content in WordPress and use analytics to guide improvements
- Build and manage Mailchimp campaigns, create content within LinkedIn templates, and use Microsoft Office products
Preferred
- Understand the architecture, engineering, environmental consulting, or related professional services industries
- Work comfortably in Adobe Creative Suite
Benefits
- compensation is based on skills and experience as reflected in the pay range below
- Annual Bonus, Profit Sharing, and Employee Stock Ownership Plan
- Best in Class Medical Insurance
- Dental & Vision Insurance
- Wellness Rewards and Reimbursements
- Tuition Reimbursement and Qualified Student Loan Paydown Contributions
- Reimbursements for Licensure/ Certification Preparation and Fees
- Hybrid Work Environment
- Pet Insurance and Adoption Assistance
Tighe & Bond
In a field known for black-and-white thinking, Tighe & Bond focuses on bright ideas, green strategies, and clear solutions. Working with public and private organizations across the northeast, our engineering and environmental consulting projects demand creative, collaborative responses to complex questions.Four things combine to make us unique. First is our commitment to thoroughly understanding client needs, and through that understanding, help them succeed. Second is our deliberate regional focus on the northeastern United States. We like it that way, and frankly, so do our clients. Third is our position as a major firm in this dynamic region. We have very strong, full-service offerings staffed locally by people who live in these communities. And fourth is our ownership model. We’re owned by our employees, so we all feel truly invested in our clients’ success.We’re built this way on purpose. These four elements fuse together to assure outstanding client and project outcomes, and exciting opportunities for employees. Tighe & Bond’s talented engineers, planners, scientists, landscape architects and support staff do great work that benefits our clients, our communities and this entire region that we love.
Salaries
Posted range
$73K/yr – $96K/yr
Taken straight from the job posting.
Marketing Communications median pay in the United States
Most pay falls between $68K and $118K. Based on 946 salaries.
Marketing Team
Marketing Team Size
13 (2% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
27.7K
Traffic Source Mix
Search
39.4%
Direct
49.3%
Referral
10.5%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~632
Links
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