Responsibilities

• Support development and execution of external messaging and positioning.
• Translate technical concepts and product capabilities into clear, customer-focused marketing content.
• Ensure messaging consistency across digital channels, campaigns, and events.
• Execute day-to-day digital marketing activities, including:
• Website content updates and SEO optimization
• Email and digital campaign deployment
• Social media campaigns and analytics
• Lead-nurture programs and marketing automation workflows
• CRM input, cleanup, lead tracking and reporting
• Support lead-generation initiatives aligned with sales and business priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1+ years of experience in marketing communications, digital marketing, or demand generation, preferably in B2B science and technology marketing, including optics, aerospace, aviation, or general high-tech.
• Strong writing and content development skills, with experience supporting technical or complex products.
• Working knowledge of:
• SEO and website content management, preferably WordPress
• Email marketing and digital campaigns
• Marketing automation and CRM tools, preferably Pardot, Salesforce.com, Oracle SalesCloud
• Reporting tools and analytics
• Experience with Adobe Creative Cloud suite.
• Experience with video creation and editing a plus.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent verbal and written communication skills.

Preferred

• Experience in industrial metrology, precision manufacturing and semiconductor equipment.
• Familiarity working with global teams and supporting multiple product lines.
• Comfortable working in a hands-on, execution-focused role within a fast-paced environment.

Benefits

• From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered.
• You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.