Responsibilities

• Strategic Communications & Brand Management - Develop and execute integrated marketing communications strategies aligned with company goals and growth objectives.
• Strategic Communications & Brand Management - Ensure consistent brand messaging and positioning across all marketing channels, digital platforms, and customer touchpoints.
• Strategic Communications & Brand Management - Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
• Content Creation & Campaign Management - Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
• Content Creation & Campaign Management - Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
• Content Creation & Campaign Management - Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
• Digital Marketing & Web Presence - Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
• Digital Marketing & Web Presence - Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
• Digital Marketing & Web Presence - Monitor digital trends and recommend new tools, technologies, and best practices to improve marketing effectiveness.
• Public Relations & Industry Visibility - Build and maintain relationships with industry publications, media outlets, and marketing partners.
• Public Relations & Industry Visibility - Coordinate product announcements, press releases, editorial submissions, advertising programs, and media placements.
• Analytics, Lead Management & Reporting - Monitor and analyze website, campaigns, social media, webinar, and lead generation performance using Google Analytics, Salesforce, and other reporting tools.
• Analytics, Lead Management & Reporting - Maintain and optimize lead generation databases, support lead nurturing efforts, and partner with sales to maximize lead conversion and business impact.
• Analytics, Lead Management & Reporting - Prepare reports and recommendations to evaluate campaign effectiveness, customer engagement, marketing investments, and ROI.
• Cross-Functional Collaboration - Partner with engineering, product management, customer service, and sales teams to develop content, training materials, and marketing initiatives aligned with business objectives.
• Cross-Functional Collaboration - Support trade shows, customer events, distributor meetings, webinars, and industry conferences.
• Budget Management - Develop and manage the marketing communications budget and recommend spending priorities to maximize business impact.