Responsibilities

• Media & Social Media Development
• Participate in the development of and coordination of marketing and public relations activities to increase the visibility of programs, services, activities, stories, and effectiveness.
• Work closely with Database Coordinator, CEO and others to write, edit and proof copy for press releases, brochures, PSAs, TV, newsletters, presentations, and email blasts. Maintain contact lists with the media and special interest groups and press.
• Work with Club Staff to create a portfolio of stories and highlights related to Club Activities, Member excellence and other important information that will be of interest to the Board of Directors, Boys & Girls Clubs Donors and patrons/stakeholders.
• Create and manage an engaging social media presence on all platforms and protect the organizational brand, following BGCHR’s confidentiality and media consent policies and confirming photo/video release are on file before publishing images of members. Implement digital marketing campaigns, including webpage, email, social media, and display advertising. Assist in measuring the performance of all digital marketing campaigns.
• Maintain, manage and implement Marketing Calendar.
• Maintain and keep BGCHR website up to date.
• Event Management
• Work with CEO and Database Coordinator to coordinate two of BGCHR’s annual events – Great Futures Lunch (November) and Great Community Give (April). Assist with marketing and sponsorship for the annual gala, Big Night (May).
• Support the program team to organize annual club events, for example, All Clubs Field Day in July, Lights On in October.

Requirements

• A minimum of two years of experience in communications, marketing, or event coordination, or a combination of relevant education and experience.
• Proficient written and oral communication skills, including the ability to work effectively with a diverse group of people, for example, board members, donors, volunteers, parents, and staff.
• Working knowledge of Office 365 and major social media platforms (Facebook, Instagram, LinkedIn).
• Organized, accurate, and able to handle multiple projects simultaneously under deadline.
• Reliable transportation and the ability to travel across BGCHR's seven Clubs in Harrisonburg and Rockingham County.
• Ability to pass a background check, as this role involves regular contact with Club members.
• Positive attitude and team player, professional, trustworthy, and dependable.

Preferred

• Associate or bachelor's degree, preferably in marketing, communications, business, or English.
• Experience with Canva or similar desktop publishing and graphic design tools.
• Photo and video editing skills, including short-form video for social media (Reels, Stories), using tools such as CapCut or similar.
• Experience with Constant Contact or comparable email marketing platforms.
• Experience building digital campaigns that engage, inform, and motivate.
• Familiarity with current trends and best practices in online marketing and analytics.
• Experience in a nonprofit or youth-serving organization.