Marketing Communications Operations Specialist

Responsibilities

• At LifeNet Health, as the Marketing Communications Operations Specialist , you will make an impact by overseeing the administrative responsibilities of digital platforms that support LifeNet Health’s business goals, brand strategy, and key marketing deliverables, with a particular focus on day-to-day operations and traffic coordination systems, including Workfront, document control, and additional capability-building offerings (i.e., HubSpot assistance).
• This role is responsible for producing and optimizing assets for internal and external campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility.
• The Marketing Communications Operations Specialist collaborates with cross-functional teams, as well as strategic marketing and communications management, to ensure on-brand, timely project completion for the department and enterprise.
• This role supports the development, execution, and optimization of marketing and communications content across digital channels, including websites, email, social media, and other branded platforms.
• The position collaborates with cross-functional teams to create and maintain content, manage digital workflows and traffic coordination systems, and support the execution of integrated marketing campaigns.
• Responsibilities include maintaining and publishing content through content management systems, assisting with HubSpot email campaign deployment, managing templates and workflows, monitoring digital performance, and providing reporting and optimization recommendations.
• The role ensures all content aligns with brand standards, supports business objectives, and drives audience engagement through data-informed decision-making.

Requirements

• 1 year experience with oversight and administration of digital platforms, including content creation and digital media management, preferably within the healthcare, medical, or life sciences sector
• Bachelor’s Degree
• Preferred: Bachelor’s Degree in Communications, Marketing, Digital Production, or related field